McDonald’s is celebrating the 50th anniversary of its partnership with Ronald McDonald House Charities, an independent American nonprofit organization whose stated mission is to create, find, and support programs that directly improve the health and well-being of children, through “Gift to RMHC”.
McDonald’s is teaming up with brand ambassadors, including 23XI Racing NASCAR Cup Series driver Bubba Wallace, to encourage its tens of millions of customers nationwide to give to the cause by rounding up their next McDonald’s purchase to the nearest dollar.
Last year, both here at home in Charlotte and in Texas, we as a team visited a Ronald McDonald House to just really spend time with the kids and their families,” Wallace told Beyond the Flag. “We served some food and just hung out with them to take their mind off of what’s going on in their everyday lives.”
Elements of Wallace’s scheme for the Straight Talk Wireless 400 have been designed by local families from RMHC of South Florida, and Wallace is also set to sport a logo on his fire suit dedicated to the 50-year celebration. Additionally, he plans to represent the name of an RMHC family from his home state of Alabama on the driver’s side of his race car decal.
“That time with RMHC really stuck with me, so as a member of the McDonald’s family, I’m glad to be back and celebrating 50 years of the partnership,” Wallace continued.
“I’ve got a new custom paint job designed by local families from RMHC of South Florida on my No. 23 Toyota that’ll be in the upcoming race in Homestead next week, and I’ll have the name of an RMHC family from my home state of Alabama on the side of my car.”
McDonald’s serves roughly 25 million people per day in the United States, which is roughly 7.5% of the nation’s population. Wallace is encouraging those customers to partake in the “Gift to RMHC” initiative.
“You can help us celebrate too,” Wallace said. “Give a ‘Gift to RMHC’ by rounding up on your next McDonald’s purchase to the nearest whole dollar. Every penny makes a difference.”
Wallace has been partnered with McDonald’s throughout his entire career as a full-time Cup Series driver, dating back to his days with Richard Petty Motorsports in 2018, and he is grateful to represent the world-renowned fast food chain.
