In an exciting turn of events for the world of NASCAR, 23XI Racing, the team co-owned by basketball legend Michael Jordan and veteran NASCAR driver Denny Hamlin, is set to re-sign Jordan for an additional two years, extending their partnership through the 2025 season. This announcement comes at a time when the team is continuing to build its reputation as a rising force in the NASCAR Cup Series.
23XI Racing, which was founded in 2020, quickly garnered attention with the high-profile involvement of Jordan, who is known for his competitive spirit and success in the sports world. As a part-owner, Jordan brought a unique perspective to NASCAR, helping to bring in new fans, sponsor deals, and a different level of visibility to the sport. This extension of his partnership with 23XI Racing through 2025 indicates his ongoing commitment to the team and his belief in its potential for further success.
The partnership between Jordan and Hamlin has been instrumental in shaping the team’s growth over the past few seasons. Jordan, who is a renowned figure in the world of sports as the owner of the Charlotte Hornets and as one of the greatest basketball players of all time, has been pivotal in bridging the gap between NASCAR and other sports audiences. His involvement brought instant attention to the relatively young 23XI Racing team, which debuted in 2021 with driver Bubba Wallace at the helm. Since its inception, the team has seen considerable progress, attracting top-tier talent and securing competitive results.
In the announcement of Jordan’s re-signing, Denny Hamlin, who also serves as the team’s co-owner, emphasized the synergy between the two of them. “Michael’s vision for this team has been invaluable, and his leadership has set the stage for what we hope will be even greater success in the coming seasons,” Hamlin said. “Having him on board for two more years strengthens our foundation as we continue to work toward championship-level performances.”
The move to secure Jordan’s commitment is also reflective of 23XI Racing’s growing ambitions in the NASCAR Cup Series. Over the past few years, the team has shown promising results, with Bubba Wallace securing several strong finishes and even a victory at the Talladega Superspeedway in 2021. As 23XI Racing continues to develop both on and off the track, the decision to re-sign Michael Jordan signifies the team’s long-term strategy of building a competitive force capable of challenging for championships.
Jordan, for his part, has been extremely vocal about his passion for racing and his desire to bring diversity and fresh perspectives to the sport. His efforts in NASCAR have helped break down barriers, and he has been an advocate for increasing African-American representation in racing, something that was historically limited. Jordan’s involvement in 23XI Racing has undoubtedly played a key role in the team’s growing popularity, particularly among a younger and more diverse fan base.
With the re-signing agreement set for the 2025 season, 23XI Racing is looking to continue its momentum in NASCAR’s elite series. The extra two years with Michael Jordan solidify the team’s commitment to long-term success. As the sport continues to evolve and grow, Jordan’s impact both on and off the track is set to remain a major influence, propelling 23XI Racing toward new heights in NASCAR’s competitive landscape.
