Tony Stewart, owner of Stewart-Haas Racing (SHR), recently shared his excitement and reasoning behind the decision to reopen the doors of his team, a decision that includes welcoming Ariel Rouse Bloomquist, the daughter of legendary dirt racer Scott Bloomquist, as the new co-owner. Stewart framed this move as a deeply personal one, citing it as a promise kept—honoring a longstanding legacy in dirt racing and the personal connection Scott Bloomquist has with the sport.
In a heartfelt statement, Stewart explained that the decision to reopen SHR and bring Ariel aboard was much more than just a business venture. “When Scott made the promise to Ariel that she would carry on the Bloomquist name and legacy, I knew this was an opportunity I couldn’t pass up,” Stewart said. “Scott has been such a major force in dirt racing for decades, and his impact on the sport is undeniable. Ariel is not only passionate about racing but has been immersed in it her entire life. She is the perfect person to carry this legacy forward.”
Scott Bloomquist, widely regarded as one of the most dominant figures in dirt late model racing, always had a vision for his daughter to play an integral role in the world of motorsports. Bloomquist, who has claimed countless victories and championships throughout his career, often spoke about his hopes for Ariel to continue the family tradition in racing. His promise to her was that she would one day be at the forefront of this industry, helping to shape its future while carrying the Bloomquist name with pride.
Ariel’s appointment as SHR’s new co-owner is more than a symbolic gesture; it marks a meaningful shift within the racing community. Growing up around her father’s success, Ariel brings a wealth of knowledge and passion for racing, honed from years of firsthand experience. Her understanding of the sport, not just from a fan’s perspective but from a competitor’s, gives her a unique edge in her new role at SHR.
Stewart emphasized that Ariel’s involvement with SHR goes far beyond ownership. “She’s a racer at heart. She has an innate understanding of the sport—its intricacies, its challenges, and its rewards. That kind of experience will be invaluable to us as we continue to grow and evolve,” Stewart said. “Her fresh perspective and drive will help take SHR to the next level.”
The addition of Ariel also signals a forward-thinking approach for SHR. As a woman in a sport historically dominated by men, her presence as co-owner represents a broader push for diversity and inclusion within motorsports. It’s a significant step in making the sport more accessible and welcoming to all.
For Stewart-Haas Racing, this partnership marks an exciting new chapter. With Tony Stewart’s established leadership and Ariel Bloomquist’s fresh outlook and deep-rooted connection to the sport, SHR is poised for continued success. This union between tradition and innovation could very well shape the future of racing, with fans and teams alike eager to see what lies ahead.
