Reviving the cherished collaboration with Grillo’s Pickles, Front Row Motorsports has announced the return of the well-liked “Pickle Car” for the 2025 NASCAR Cup Series. Todd Gilliland will be driving the Grillo’s Pickles Ford Mustang Dark Horse in three exciting races at the Chicago Street Race, Pocono Raceway, and New Hampshire Motor Speedway. Travis Grillo launched Grillo’s Pickles in 2008 as a side project. He began selling his pickles on Boston Common using a 1970 Oldsmobile Cutlass Supreme and a simple pickle cart. Based on a family recipe that dates back a century, the brand today offers a range of tastes and nationwide distribution.
The “Pickle Car” itself has gained popularity among fans. It has taken part in several races, each of which attracted a lot of media interest. In a team press release, Grillo’s Pickles President and CEO Adam Kaufman stated: “We are thrilled to continue our association with Todd and Marissa Gilliland and Front Row Motorsports. To urge Grillo’s Pickles and NASCAR fans to relax and enjoy a pickle, Todd and the Front Row Team have been fantastic collaborators. With a fantastic lineup of races for next year, we are eager to expand and improve this program.”
“I think everyone loves Grillo’s Pickles,” Gilliland added. They fell in love with the program after launching such a fantastic concept in New Hampshire. I can see the Pickle Car becoming one of NASCAR’s most well-liked schemes since it has truly taken off. I would like to express my gratitude to Grillo’s Pickles for expanding their partnership with our program in 2024 and 2025. Our team’s performance is improving steadily, and the partners enable it all.””I’m really thrilled that Grillo’s is extending their collaboration with Todd in 2025,” Marissa Gilliland continued. Being a member of the relationship is something I am very excited about. Todd has Grillo’s “all in” and I’m eager to do
