In January 2025, JR Motorsports (JRM), co-owned by Kelley Earnhardt Miller and her brother, Dale Earnhardt Jr., made a historic entry into the NASCAR Cup Series by participating in the Daytona 500. This move marked a significant milestone for the team, which had previously competed exclusively in the Xfinity Series.
The decision to enter the Daytona 500 was deeply personal for the Earnhardt family. Kelley Earnhardt Miller emphasized that the move was driven by a desire to honor their late father, Dale Earnhardt Sr., a seven-time Cup Series champion. She stated, “In our DNA is to earn it, and that’s how we were brought up with Dad.” citeturn0search0
Justin Allgaier, the reigning Xfinity Series champion, was selected to pilot the No. 40 Chevrolet for JRM in the Daytona 500. Allgaier’s selection was strategic, as his experience and success in the Xfinity Series made him a strong candidate for the Cup Series debut. He expressed his determination to perform well, stating, “I’m not showing up to go run 30th… We’re going there to try to have an opportunity to win the Daytona 500.” citeturn0news16
The entry was also supported by country music star Chris Stapleton, who partnered with JRM and Buffalo Trace Distillery to sponsor the No. 40 car with his Traveller Whiskey brand. This collaboration brought additional attention and resources to the team, further solidifying the Earnhardt family’s commitment to honoring their father’s legacy. citeturn0search9
The Earnhardt family’s decision to enter the Daytona 500 was not only a tribute to Dale Earnhardt Sr.’s legacy but also a strategic move to elevate JRM’s presence in the NASCAR Cup Series. By aligning with Allgaier’s championship pedigree and Stapleton’s star power, the team aimed to make a significant impact in the premier series of NASCAR.
In summary, the Earnhardt family’s entry into the 2025 Daytona 500 was driven by a desire to honor their father’s legacy and to position JR Motorsports as a formidable contender in the NASCAR Cup Series. Through strategic partnerships and a focus on excellence, they sought to build on their success in the Xfinity Series and make a lasting impression in the top tier of stock car racing.